Truelane and Goldfine Jewelry Join Forces for TrueXGold


Published:

A glimpse into the creative process behind new line TrueXGold

Courtesy Goldfine Jewelry

In the modern age of style blogging, it's not just about showcasing a unique sense of style. Forging partnerships with major brands has become as important as demonstrating how to wear the latest trend. That's something of which Truelane blogger Chelsea Lankford is keenly aware—she counts partnerships with brands such as J. Crew, Coach, Nordstrom, ASOS, Madewell, and Vans in her roster.

But her latest partnership, a capsule jewelry collection co-designed by Lankford and Minneapolis-based brand Goldfine Jewelry, has a decidedly more local focus. Designer Sara Goldfine launched SBG Designs nearly 10 years ago before rebranding it to Goldfine Jewelry late last year. Made from 14k gold-plated metals, Czech and Swarovski crystals, and semi-precious stones, the line of handcrafted jewelry is eclectic and versatile, balancing along the edge of elegant and bohemian—a perfect fit for Lankford's relatably everyday, yet polished, sense of style. Dubbed TrueXGold, the capsule collection is described as "fresh, modern, and sophisticated," matching Lankford's aesthetic.

While the collection launches on Monday, March 14, exclusively at goldfine-jewelry.com, Minneapolis shoppers can get a first glimpse and pre-order from the collection at a preview event held at Goldfine Jewelry Studio this Saturday, March 12. (Noon-3 p.m., 600 N. Washington Ave., Minneapolis)

Here's a behind-the-scenes look into the design process:

Edit Module

About The TC Style Blog

From boutiques to salons to your own closet, TC Style will bring you expertly curated tips and tricks from the local shopping, fashion, beauty, wellness, and design scene. Odds are if you put it on, take it off, hang it up, or cut it out, we’ll tell you how to get it. Most importantly, we know that when you look good and feel good, you do good—the beautiful life is about much more than the material world. (But that won’t stop us from loving it.)

Learn about the contributing writers.

Have a style-related question? 
Email Online_Editor@greenspring.com

Edit Module
Edit ModuleShow Tags

Recent TC Style Posts

Sneak Peek: Minnstafashion

Check out two of the looks that will be at Minnstafashion, Fashion Week MN's kick off (and one of its biggest events)

Vintage Retailer Sells Treasures from a Countrywide Road Trip

Moth Oddities went on a weeks-long trip to bring back the best vintage they could offer on Sept. 14

Fall Into Fashion Week MN

Mark your calendars for fall Fashion Week MN starting Sept. 23

Style + Shopping: Sept. 11-25 || Fall Fashion Week MN and Makers Markets

Fall is thriving with fashion events that get you out and about the Twin Cities

Four for Fall at Mall of America

A pop up, a beauty store, a jeweler, and a fashion brand all join Mall of America
Edit Module