A million visitors are expected to swarm Minneapolis for the Super Bowl LII over the next week—and local retail is ready to make the most of it. From the Mall of America down to indie boutiques, here’s what retailers are doing to capture out-of-town dollars, broken down by area:
Downtown & North Loop:
North Local Market @ City Center: Local retailers and brands are taking advantage of City Center’s empty storefronts with several pop-up shops. Located on the first level of the center, North Local Market features more than 35 top local makers and retail brands, including Leather Works Minnesota leather goods, Fringe & Fettle Ceramics, Worker B honey and skincare, Sanborn Canoe Co. hand-painted canoe paddles, Eyebobs eyewear, Sota Clothing, Sven Clogs, and heritage bagmaker, J.W. Hulme Co. Smile Network International will showcase a selection of fair-trade goods, similar to its Inspire: Global Gifts for Urban Adventures gift shop, plus handcrafted jewelry, decor, and apparel from gift shop Jeromeo; Denise Houser Design women’s apparel, House of Talents fair-trade baskets from Ghana, Wakami fair-trade jewelry, and Julia Knight Collection. St. Paul boutique Stephanie’s will showcase goods from local makers including local furrier Fur Armor, stationery from Cait Courneya, jewelry from Helen Wang and Goldfine Jewelry, and hand-knit scarves by Wool & Whiskey, plus a one-day trunk show from L.A.-based, Minnesota-native loungewear designer Molly Pepper on Saturday. North Local Market also features a mini salon from The Wow Bar, offering shampoo-less blowouts, dry styling, and makeup applications—call 612-334-3333 to book. Daily through Sunday (view the Facebook invite for hours) @ City Center, 33 S. Sixth St., Minneapolis
The Hippy Feet Warming House: Shop goods from six local brands at this tented pop-up on Nicollet Mall organized by Minneapolis-based philanthropic sock brand, Hippy Feet. Other featured brands include UNRL, My Sister, Woodchuck USA, Minnesota Alumni Market, and Mxers Audio. Beer and wine will be served, courtesy of The Local. For hours and more information, visit hippyfeetwarminghouse.com. Daily through Sunday @ The Local, 917 Nicollet Mall, Minneapolis
MartinPatrick3: The North Loop men’s and home store is hosting several events tied to the Super Bowl throughout the week. Many of the store’s featured brands such as Boglioli, Theory, Vince, Bogner, and Jack Mason, will be on site for special events. The store hosts a free benefit for Kill Kancer with John Varvatos and Baccarat crystal (Monday from 5–9 p.m.) and a benefit hosted by Minnesota Wild player Jason Zucker with Eleventy and the spring launches of Fisher + Baker and Rodd & Gunn (Thursday from 5–9 p.m.). Lululemon has taken over the store’s back room with a full range of customizable products for men and women. The athletic apparel brand is also hosting daily events including free yoga and workout classes in the space—get details on the full lineup of events and hours at facebook.com/lululemontwincities. In its alley, the store also will have a pop-up ice bar hosted by Grey Goose featuring Hewing Hotel bartenders decked out in luxe winter gear from MP3 and Ribnick Luxury Outerwear from Thursday to Sunday from 5 p.m. to 9 p.m. nightly, capping off with a stylish tailgating party featuring Porsche. Daily through Sunday @ MartinPatrick3, 212 Third Ave. N., Minneapolis, martinpatrick3.com
Askov Finlayson: North Loop store Aksov Finlayson can be partially credited for this year’s Super Bowl theme, “Bold North.” Its “Keep the North Cold” initiative gives money to local organizations that fight climate change, and recently the company has committed $1 million to the cause over the next five years as part of its new “Give 110%” program. It even partnered on a “North”-themed line with Target leading up to the Super Bowl. On Tuesday night, grab your “North” hat and celebrate the “Bold North” with a kickoff party at the store’s courtyard. The free, open-to-the-public event features hot chili from the Bachelor Farmer, bonfires, music, warm cocktails from Marvel Bar, and AF’s new Fair State Brewing Cooperative collaboration beer, Keep the North Cold, on tap. Tuesday from 5–8 p.m.@ Askov Finlayson, 204 N. First St., Minneapolis, askovfinlayson.com
Rosenthal Interiors: Downtown Minneapolis home and design showroom, Rosenthal Interiors, is showcasing handcrafted goods and original fine art by local makers and artists alongside its selection of European home furnishings during Super Bowl weekend. “Contemporary Pop’t Arts” includes artwork by 15 local artists including Kristi Abbott, Toni Dachis, and Barbara Kreft, plus unique goods from ethical women’s fashion boutique, Hazel & Rose, local jewelry maker, Koonyai Studio, home interiors designer, Carter Averbeck of Omforme Design, and handmade hats by Hat Make, and live performances in the store’s windows. Thursday–Saturday from 4–7:30 p.m. @ Rosenthal Interiors, 22 N. Fifth St. Minneapolis, rosenthalfurniture.com
Hubert White: The century-old menswear store takes advantage of its location smack-dab in the middle of Super Bowl festivities on Nicollet Mall to host a spring/summer trunk show featuring exclusive capsule collections from Italian suiting house, Ermenegildo Zegna. The event features new seasonal made-to-measure fabrics, made-to-measure denim, the latest from Z Zegna, and Pelle Tessuta. Tuesday from 10 a.m.–9 p.m. @ Hubert White, 747 Nicollet Mall, Minneapolis, hubertwhite.com
Mall of America:
The Mall of America will be buzzing with Super Bowl activity this week. The Best Buy store will showcase the “ultimate man cave” in the Tech Zone in the mall’s rotunda to provide inspiration for shoppers for the ultimate TV viewing experience, Macy’s will host athletes for personal appearances, and West Market Square area will be set up to give people the experience of standing on the field in the US Bank Stadium in a 4D Super Bowl Dome Experience. (Oh, and the Eagles and Patriots are staying at the MOA’s two hotels, so there’s a chance you could spot some players.) Casper bedding is hosting a pop-up sleep center with a limited-edition cashmere throw through Super Bowl Sunday, while locally owned boutique Mona Williams will host a sale from designer handbag resaler Jax Warehouse featuring bags from Michael Kors and Louis Vuitton marked 50 to 90 percent off original prices (Thursday–next Monday). You can also shop locally made goods at two pop-ups through Feb. 9—RAAS Local Market, featuring nearly 20 top Minnesota makers, including Fringe and Fettle Ceramics, Mill City Fineries, Northern Glasses, Leather Works Minnesota, Worker B, and Still Kickin, and a Faribault Woolen Mill Co. store, filled with the heritage brands’ throws, scarves, bags, and accessories. Oh, and it’s your first chance to check out the brand-new, first-ever rent-a-Tesla store, Trevls, which opened just in time for the Super Bowl with the opportunity to rent the electric luxury car for daily rates of $195 for a compact model to a cool $350 for an SUV. @ Mall of America, 60 E. Broadway, Bloomington, mallofamerica.com
Galleria:
Edina’s luxury shopping center, Galleria, is getting into the Super Bowl action with football player appearances, special displays, in-store events, and a fashion show. Scheherazade Jewelers is hosting an estate jewelry event featuring pieces from Georgian, Victorian, Edwardian, Art Deco, Retro, and Cocktail periods, plus contemporary treasures and exotic gems (Wednesday–Sunday). On Friday afternoon, watch the wives and partners of pro football players walk the runway in looks from Galleria stores, styled and produced by Grant Whittaker, with the proceeds going to a local nonprofit. Tickets are $150 to $350 at eventbrite.com (Friday from 11:30 a.m.–2 p.m.). L.A. women’s clothing brand Sundry, known for its coastal-meets-Paris aesthetic, is popping up at Galleria boutique Roe Wolfe for Super Bowl weekend with a trunk show and party. Shop the brand’s spring/summer 2018 collection and enjoy small bites, refreshments, and gifts with purchase (Saturday from 11 a.m.–4 p.m.). Plus, Ribnick Luxury Outerwear, electric bike shop Excelr8, and Porsche will host their pop-up storefronts at Galleria through Super Bowl Sunday. @ Galleria, 69th St. & France Ave., Edina, galleriaedina.com
Eyewear designers Coco & Breezy photographed for 20/20 Magazine
Northeast & Northside:
Minny & Paul Studio: Minny & Paul is known for their custom-made birch boxes filled with Minnesota-made goods by some of the area’s top makers, each with a different theme. For the Super Bowl, the brand created two boxes featuring Minnesota essentials that serve as both an introduction of Minnesota brands to the out-of-town visitor as well as a keepsake for locals. You can pick up a box at a tabletop football tournament the brand is hosting at its Northeast studio with Leather Works Minnesota—proceeds from games and 10 percent of gift box sales benefit local after-school program, ACES. Thursday from 6–9 p.m. @ Northrup King Building,1500 Jackson St. NE., #247, Minneapolis, and online @ minnyandpaul.com
Hazel & Rose: For Super Bowl weekend, ethical fashion boutique Hazel & Rose hosts local design brand Dinosaur Hampton for a one-day custom embroidery pop-up. Designer Benjamin Kelly will be on hand to custom embroidery on shirts, bandanas, tees, and jackets, created on-site. Bring your own garment or purchase a vintage tee or shirt from Hazel & Rose for customization. (Embroidery prices start at $10.) Hazel & Rose will also debut an exclusive collaborative capsule collection with Dinosaur Hampton featuring five one-of-a-kind pieces. Plus, save 15 percent off store-wide (excluding Dinosaur Hampton and Red Wing Heritage), food, drinks, and music during the event. Saturday from noon–4 p.m. @ Hazel & Rose, 945 Broadway St. NE., #220, Minneapolis, shophazelandrose.com
Duke Albert: The design-minded Northeast gift store hosts a French flea market–inspired pop-up on Super Bowl weekend along with pop-ups from local brands Moth Oddities (vintage clothing and accessories for men and women), Dixon Blue (hand-beaded earrings), Belle Isle Design Co. (modern, minimalist jewelry), and MB Jewelry by former Arrow boutique co-owner, Michael Basham. Saturday from 11 a.m.–7 p.m. @ Duke Albert, 2516 Central Ave. NE., Minneapolis, dukealbert.com
Winsome Goods Studio Storefront: Local women’s wear brand, Winsome Goods, returns after a month away for a reopening reception at its studio and storefront. The happy hour event is open to the public and your first chance to sneak a peek at the label’s swoon-worthy new spring collection. Thursday from 4–6 p.m. @ Winsome Goods Studio, 201 Sixth St. SE. #2, Minneapolis, winsomegoods.com
New Rules: Multi-purpose creative space, New Rules, is hosting a night of local art, guest DJs, designer and retail pop-ups, and NFL player appearances. Celebrity eyewear designers (and Minnesota natives) Coco & Breezy will make a special appearance with a DJ set and pop-up of their buzzworthy frames, which count Rihanna, Jaden Smith, Lady Gaga, and Nicki Minaj as fans. Saturday from 9 p.m.–1:30 a.m. @ New Rules, 2015 Lowry Ave. N., Minneapolis; tickets are $40 at eventbrite.com.
St. Paul:
MN Made Market: St. Paul gets a piece of the action with this pop-up market hosted by the Saint Paul Winter Carnival, featuring locally made goods and unique services curated by Grand Rapids maker store, The Lake + Co. Shop—right alongside the ice palace in Rice Park. Thursday–Sunday from 11 a.m.–11 p.m. daily @ Rice Park, 109 4th St. W., St. Paul, wintercarnival.com
Stephanie’s: The Highland Park boutique hosts a one-day trunk show from L.A.-based, Minnesota-native loungewear designer Molly Pepper on Friday. (The brand will also pop-up at Stephanie’s boutique within the North Local Market on Nicollet Mall on Saturday.) Friday @ Stephanie’s, 735 Cleveland Ave. S., St. Paul, stephaniesshop.com
