Showroom Boutique Announces Closing After 5 Years


Published:

Lyn-Lake boutique Showroom closes at the end of May.

TJ Turner

After five years of business, Lyn-Lake boutique Showroom has announced it will close at the end of May. The announcement comes with the news that Showroom co-founder and local fashion designer Kimberly Jurek-Valanzasca will open a new retail concept, The Fitting Room, on June 1. 

Founded by Jurek-Valanzasca and designer/artist Jennifer Chilstrom in 2013, Showroom has served as an important hub for Minnesota fashion design, selling clothing and accessories by an eclectic mix of local labels, including Jurek-Valanzasca and Chilstrom’s now-defunct line, Kindred Folk. It functioned as a designer cooperative, with each designer paying a portion of the rent to be part of the space. 

"It's become apparent to me since we opened Showroom that the neighborhood is really changing," Jurek-Valanzasca says of the closing. "I just feel like it's difficult to support independent retail there, and parking is such an issue." 

Similar to Showroom, Jurek-Valanzasca's new concept, the Fitting Room, will showcase goods exclusively by local fashion designers, including Jurek-Valanzasca's new label, Alma Mia, and Showroom alumni, such as Joeleen Torvick, Karen Morris Millinery, Scott J. Lehmann, Gina Mount Jewelry, Tessa Louise, Mandy by Mandy, Vikse Designs, Foat Design, and 3 Jäg Design. In a departure from Showroom's cooperative model, Jurek-Valanzasca says she will take a more curatorial, hands-on approach to merchandising the store, which will host regular pop-ups and trunk shows. The gallery-white space will feature floating fixtures, a luxe fitting room, green plants, and a colorful mural that she is creating in collaboration with Anna Chambers-Goldberg of local label ACG

In February, Chilstrom left Showroom to accept a full-time position with the East Side Arts Council, where she plans to continue to work to bring opportunities to local artists and makers. She also serves on the editorial board for City South Magazine and as the new co-exhibitions director for Altered Esthetics gallery, and she continues to create her own artwork, clothing, and textiles out of her studio at Northrup King Building in Northeast Minneapolis, which you can visit during Art-A-Whirl from May 18 to May 20. 

“For me, the most profound experiences at Showroom happened at the intersection of art and community,” says Chilstrom. “Over the course of five years, I exhibited the work of over 50 visual artists. Having a space that exposed a community to the arts was important to me, and the many conversations that evolved in reaction to these exhibits were powerful.”

Showroom will host a closing celebration on Saturday, May 26 from 11 a.m. to 7 p.m. at 615 West Lake Street with sips, small bites, live music, and sales throughout the day. This month is also your last chance to grab pieces by Kindred Folk—the brand hosts a closeout sale at Showroom from Tuesday, May 22 and Saturday, May 26. The Fitting Room is slated to open on June 1 at 316 West 38th Street in Minneapolis.

"I feel so grateful that I've gotten to know all of these designers," says Jurek-Valanzasca. "I've come to grow as a human and as a designer being a part of this group, and I'm excited for what's next." 

Edit Module

About The TC Style Blog

From boutiques to salons to your own closet, TC Style will bring you expertly curated tips and tricks from the local shopping, fashion, beauty, wellness, and design scene. Odds are if you put it on, take it off, hang it up, or cut it out, we’ll tell you how to get it. Most importantly, we know that when you look good and feel good, you do good—the beautiful life is about much more than the material world. (But that won’t stop us from loving it.)

Learn about the contributing writers.

Have a style-related question? 
Email Online_Editor@greenspring.com

Edit Module
Edit ModuleShow Tags

Recent TC Style Posts

Style + Shopping: Oct. 23-Nov. 5 || New stores, Diawli styles, the first holiday markets

It's shopping season for local lovers with two new stores

Project Runway Alums Showcase Latest Collections at Mall of America

The fourth annual Curated Style fashion show featured designers Christopher Straub, Laurence Basse, Viktor Luna, and Mondo Guerra, among others

Style + Shopping: Oct. 9-22 || Runways, trunk shows, closet swaps

Fall fashion is still going strong with more than 10 events in the next two weeks

A Bracelet That Helps

Keen by HabitAware is a smart bracelet that helps you break your bad habits

Our Notes: Fashion Week MN, Fall 2018

A roundup of the events the editors visited during this fall's Fashion Week
Edit Module