Idun Pops up in the North Loop for the Holidays—And the Foundry Moves Down the Block


The new Idun holiday pop-up in the North Loop

Image courtesy Idun

Savvy shoppers in the Twin Cities have had Idun on their radar since it opened in St. Paul’s historic Cathedral Hill neighborhood in 2014. The women’s clothing and accessories boutique is known for its minimalist, Scandinavian-meets-Japanese aesthetic that favors quality and timelessness over trends. This month, Minneapolis shoppers can get a taste of the boutique during its holiday pop-up shop, which runs through the end of the year.

Idun owner, Dahlia Brue, tells me the store has a sampling of the St. Paul store but with a focus on more giftable items. “We have a ton of customers in Minneapolis, and this section of the North Loop has such a great synergy we couldn’t pass up” the opportunity, Brue explains. It’s the second time Idun has had a holiday pop-up in the North Loop, after partnering with Forage Modern Workshop at a joint space in 2015.

The Idun pop-up is on the corner of North 1st Street and North 2nd Avenue in the old Foundry Home Goods space, kitty-corner from Askov Finlayson. The Foundry, which specializes in minimalist, artisan-made home décor, tableware, and bath and body care, has temporarily moved down a couple storefronts to the former Roe Wolfe/Arrow space before its original space undergoes construction this spring. Its transitional space features nearly three times as much square footage. Shop manager, Lillian Egner, says they’re looking at another year at minimum before it will move back into its renovated, expanded original space.

Idun holiday pop-up is now open 7 days a week (Monday–Friday from 11 a.m.–7 p.m., 10 a.m.–6 p.m. Saturday, and 10 a.m.–4 p.m. Sunday) and is slated to run at least through January 1 at 121 N. 1st St. The Foundry Home Goods is open daily (Monday–Saturday from 10 a.m.–8 p.m. and Sunday from 10 a.m.–6 p.m.) at 125 N. 1st St., Minneapolis. |

See below for photos of the Foundry Home Goods' new, temporary space: 

all IMAGEs VIA @thefoundryhomegoods

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