More than a million people are expected to flock to the Twin Cities for the big game, and local retailers and brands aren’t letting the opportunity to pass them up. From special in-store events to pop-up shops, here are some of the best shopping events taking place during the 10 days of festivities around Super Bowl LII.
RAAS: Local Market
Produced in partnership with national pop-up market, RAAS Instant Retail, this pop-up at the Mall of America opened over the holidays and will continue through the Super Bowl. The lineup, which was curated by independent consultant, Mich Berthiaume, includes nearly 20 top Minnesota makers, including Fringe and Fettle Ceramics, Goodrich & Grand jewelry, Pearson’s Candy, Thumbs Cookies, UrbanUndercover lingerie, Isadore Nut Co., Mill City Fineries men’s accessories, Northern Glasses drinkware, Great Lakes Collection men’s and women’s apparel, i like you gifts, Beer Dabbler merch, Poppy women’s clothing, Sanborn Canoe Co. painted canoe paddles, Pillbox Bat Co. painted baseball bats, Leather Works Minnesota leather accessories, Worker B honey and skincare, Still Kickin activewear-for-a-cause, and Spinning Wylde gourmet cotton candy, plus women’s workout apparel from Canadian brand True Activewear. Ends Feb. 9 @ Mall of America, 262 West Market (second level near Nordstrom), Bloomington, mallofamerica.com
North Local Market
From the same organizer of the Mall of America local brands pop-up comes this market, which pops up at City Center for two weeks leading up to the big game, near the Super Bowl Live event on Nicollet Mall. The North Local lineup includes more than 25 top local makers, including several also featured in the MOA pop-up (Leather Works Minnesota, Fringe & Fettle Ceramics, Worker B, Urban Undercover, Sanborn Canoe Co., Spinning Wylde, Northern Glasses, and Thumbs Cookies), plus Hagen and Oats wood décor, Eyebobs eyewear, Namakan Fur faux-fur accessories, Droolin’ Moose gourmet chocolates, Vandalia Street Press, Minnesota Nice Spice, Excelsior Candle Co., Love from Minnesota, Sassy Pecan, Sota Clothing, Sven Clogs, and heritage bagmaker, J.W. Hulme Co. Local blowout salon, The Wow bar, will also open a satellite location within the pop-up, offering shampooless blowouts—one dry styling version for $35, done in 30 minutes or less, and a 45-minute wet version for $40. (You come with wet hair—say from a nearby hotel—or they’ll re-wet for you.) Plus, the mini salon will offers full makeup services as well as dry styling braids, buns, and updos. Call 612-334-3333 to book appointments, although walk-ins may be accepted depending on how busy the salon gets. Jan. 26 from 4–10 p.m., Jan. 27 from 10 a.m.–10 p.m., Jan. 28 from 10 a.m.–9 p.m., Jan. 29 from 4–9 p.m., Jan. 30 & Jan. 31 from 11 a.m.–9 p.m., Feb. 1 from 11 a.m.–10 p.m., Feb. 2 & Feb. 3 from 10 a.m.–10 p.m., Feb. 4 from noon–3 p.m.@ City Center (1st level between Starbucks and Saks Off Fifth entrance), 33 S. Sixth St., Minneapolis
Inspire: Pop-up
Also at City Center, Minneapolis-based nonprofit Smile Network international is also planning a 7,000-square-foot space on the skyway level. Similar to its Inspire: Global Gifts for Urban Adventures gift shop at its Loring Park headquarters, the store will sell a selection of fair-trade goods by female artisans, which is sourced from places such as South Africa, Central and South America, Mexico, and India. In addition to the global brands represented in its original store, the pop-up shop will also feature goods from a selection of vendors with Minnesota ties, including North Loop wellness center and gift shop Jeromeo; Denise Houser Design women’s apparel; House of Talents‘ fair-trade baskets from Ghana; nature photographer Natasha D’Schommer; Wakami fair-trade jewelry; and Julia Knight Collection‘s colorful decor, plus books byy Minnesota authors including Roxane Battle, Jerry Holl, and Caryn Sullivan. Proceeds help provide cleft-lip and -palate reconstructive surgery to children in developing countries. Jan. 26–Feb. 4 @ City Center, 33 S. Sixth St., Minneapolis, shop.smilenetwork.org
Lululemon Pop-up
The yoga-inspired athletic apparel brand is popping up at MartinPatrick3 in the North Loop for ten days. It will take over the men’s and home design store’s back room, a 4,000-square-foot space, with its full range of products for men and women. While the brand has shown up at other Super Bowls, this event marks the first time it’s created an interactive space—the brand will host daily events including free yoga and workout classes, including a workout that raises funds for local nonprofit Still Kickin on January 28, plus a tailgate party on Super Bowl Sunday from 2 to 5 p.m. The brand will also debut specialized customization options, including on-to-spot screen printing designed specially for the pop-up and customized chain stitching by San Francisco artist Sam Hart. Get details on the full lineup of events at facebook.com/lululemontwincities. (Pro tip: If you go between Feb. 1 and Feb. 4, be sure to check out the pop-up ice bar in the MartinPatrick3 alleyway for craft cocktails from the Hewing Hotel from 5 to 9 p.m.) Jan. 23–Feb. 4 (Mondays–Saturdays from 10 a.m.–8 p.m., Sundays from 10 a.m.–6 p.m.) @ MartinPatrick3, 212 Third Ave. N., Minneapolis”‹
Faribault Woolen Mill Pop-up
Minnesota heritage brand Faribault Woolen Mill opened the doors to its first-ever store at the Mall of America over the holidays. The pop-up shop will be open at least through the Super Bowl with a wide range of goods from its product assortment, including a full collection of throws and scarves, a selection of blankets (including baby blankets), holiday items, women’s capes, new scarves made from 100-percent merino wool, new zip pouches and tote bags with leather trim and canvas lining, and its new line of “eco-woven” cotton blankets and throws, plus some products from recent partnerships, such as the R. Riveter x Faribault Woolen Mill collection, which is hand-cut and -stitched by military spouses across the country using Faribault Mill wool. Through mid-February @ Mall of America, 222 South Ave. (second level near Radisson Blu), Bloomington, mallofamerica.com
Contemporary Pop’t Arts at Rosenthal Interiors
Downtown Minneapolis home and design showroom, Rosenthal Interiors, is showcasing handcrafted goods and original fine art by local makers and artists alongside its selection of European home furnishings during Super Bowl weekend. The handmade pop-up includes artwork by 15 local artists including Kristi Abbott, Toni Dachis, and Barbara Kreft, and unique wares from ethical women’s fashion boutique, Hazel & Rose, local jewelry maker, Koonyai Studio, and home interiors designer, Carter Averbeck of Omforme Design, plus live performance art in the store’s windows. Feb. 1–3 from 4–7:30 p.m. @ Rosenthal Interiors, 22 N. Fifth St. Minneapolis, rosenthalfurniture.com
JB Hudson Super Snow Promo
This promo might make you actually pray for snow. Fine jewelry store, JB Hudson, is offering free jewelry, watches, and more if it snows more than four inches on Feb. 4, Super Bowl Sunday. (The measurement will be taken at U.S. Bank Stadium.) Lucky shoppers can receive refunds of up to $10,000 on all purchases of designer and vintage jewelry, natural diamonds, rare gemstones, and fine watches for any purchases made between January 15 and January 20. @ JB Hudson Jewelers, 901 Nicollet Mall, Minneapolis, jbhudson.com
Sundry Party at Roe Wolfe
L.A. women’s clothing brand Sundry, known for its coastal-meets-Paris aesthetic, is popping up at Galleria boutique Roe Wolfe for Super Bowl weekend with a trunk show and party. Shop the brand’s spring/summer 2018 collection and enjoy small bites, refreshments, and gifts with purchase. Saturday, Feb. 3 from 11 a.m.–4 p.m. @ Roe Wolfe Boutique, 3175 Galleria, Edina, roewolfe.com
Dinosaur Hampton Custom Embroidery Pop-up
For Super Bowl weekend, ethical fashion boutique Hazel & Rose hosts local design brand Dinosaur Hampton for a one-day custom embroidery pop-up. Designer Benjamin Kelly will be on hand to custom embroidery on shirts, bandanas, tees, and jackets, created on-site. Bring your own garment or purchase a vintage tee or shirt from Hazel & Rose for customization. (Embroidery prices start at $10.) The shop will also be introducing an exclusive collaborative capsule collection and offer 15 percent off store-wide (excluding Dinosaur Hampton and Red Wing Heritage), plus food, drinks, and music. Saturday, Feb. 3 from noon–4 p.m. @ Hazel & Rose, 945 Broadway St. NE., #220, Minneapolis, shophazelandrose.com
Heart Attack Pop-up at Duke Albert
The design-minded Northeast gift store, Duke Albert, hosts a French flea market–inspired pop-up on Super Bowl weekend along with pop-ups from local brands Moth Oddities (vintage clothing and accessories for men and women), Dixon Blue (hand-beaded earrings), Belle Isle Design Co. (modern, minimalist jewelry), and MB Jewelry by former Arrow boutique co-owner, Michael Basham. Saturday, Feb. 3 from 11 a.m.–7 p.m. @ Duke Albert, 2516 Central Ave. NE., Minneapolis, dukealbert.com
